Combine all ingredients in the order listed into a large mixing bowl, adding food coloring at the very end of mixing.
Whisk until smooth.
Let batter rest for 5 minutes.
Preheat your waffle maker.
Once waffle maker is preheated, add about about 1 and 3/4 cup batter to the center of the waffle maker for a four-waffle maker. (If your waffle maker makes one waffle at a time, add a little less than half a cup to the middle of your grid.)
Spread the batter as evenly as possible, covering all squares of the grids with a silicon or heat-proof spatula.
Close lid and heat until waffle maker finishes the cooking cycle.
Carefully remove hot waffles, careful not to rip them.
Repeat the cooking process with remaining batter. (Keep the cooked waffles on a metal pan in warm oven or on a cooling rack while the rest cook.)
Garnish with holiday sprinkles, whipped cream, and strawberry syrup, if desired.